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we greatly upset many domestic Netflix members with our significant DVD related pricing changes, and to a lesser degree, with the proposed and now cancelled rebranding of our DVD service. In doing so, we’ve hurt our hard earned reputation, and stalled our domestic growth.

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Because of this, our revenue and profits in Q4 will be lower than we had anticipated, but we’ll remain profitable on a global basis. In Q1'12 we'll be launching in the UK and Ireland, as we had planned. For a few quarters starting in Q1, we expect the costs of our entry into the UK and Ireland will push us to be unprofitable on a global basis; that is, domestic profits will not be large enough to both cover international investments and pay for global G&A and Technology & Development. After launching the UK and Ireland, we will pause on opening new international markets until we return to global profitability. We plan to do that by increasing our global streaming subscriber base faster than we increase our costs.