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|User Info||Target Finds Girl Pregnant Before Dad; entered at 2012-02-23 13:43:32|
Registered: 2008-02-05 Minnesota
It's a long article, but well worth the read. |
The author acknowledges that Target didn't violate HIPAA - or any other law - in collecting data on its customers. It hired the analyst to make some predictions, and was thrilled when he announced they had a way to predict which customers were about to have a baby. The analyst had to convince Target that it would be a *BAD IDEA* to openly use this information, for the very reason pointed out in the title of this thread. In the end, Target wound up sending expectant mothers targeted coupons in their flyers - but also included coupons for items they would never purchase, like leaf blowers or beer coolers.
It turns out, we like having access to the targeted savings, but we don't want Target to know anything about our private lives. Guess what? If you use a credit card while shopping at Target, or Wal-Mart, or Home Depot, they already know an awful lot about you. That horse is out of the barn.
Target just screwed up here because they showed their cards to early. They won't make that mistake again.