CNBC Viewership Plunges 50% In October
Submitted by Tyler Durden on 10/27/2009 14:30
http://www.zerohedge.com/article/cnbc-vi....

If anyone wants to know why CNBC anchors are so pale and nervous these days, look no further. As Comcast CEO Brian Edwards considers what to keep and what to, well, cut, post his digestion of NBC Universal (assuming deal rumors are true naturally) his eyes likely cast casual nervous glances at Nielsen reports of CNBC viewership.

Yet his nervousness is quite minor compared to what actual employees must be feeling after Nielsen reported a 50% plunge in CNBC vierwership in October year over year. Specially, CNBC has experienced a massive 52% decline in overall viewers during business day hours (5 am - 7 pm), and a not much better 49% drop in its demo (25-54) in the month of October as compared to last year. Specific shows that are likely to follow the fate of Dennis Kneale's recently cancelled 8pm gobbledygook are likely the Kudlow Report and Mad Money, which are down 59% and 56%, respectively.

While one can speculate about the causes of the drop (call it readers who can read between the propganda teleprompter lines), one thing the drop does explain is why CNBC has had to recently resort to advertising products for incontinence among other bodily malfunctions.

As always, Zero Hedge wishes the network a speedy recovery and a return to what it does best: reporting the news, without bias, without propaganda, and without an agenda. Once that happens CNBC and its new/old owners may be surprised how quickly its rating will return to normal.

And CNN came in last for cable news. Maybe there is some hope after all...


nahhh

That's because their product sucks ass and people are looking through the green shoots/pumpmonkey BS.

Now, if Erin Burnett and Becky Squick could have a "special show" that might boost ratings.

I heard that emb! Now that's pay-per-view that even I would pay for!

But would this not be expected with this October being much calmer in the markets than last October? I think you'd need something other than YOY for October to gauge the real drop off.

I think the entire world was watching in October 2008. Now they think it’s all fixed so they are back to ________ (fill in your favorite reality tv show here).

Geez, I was wondering that for sure, with all those ****ty commercials that show on regular bottom of the bar stations.
Kudlow, Kneale, cramer and liesman deserve that 50% pay cut. THe other hotties, need a pay increase.

Now we know why Obama wants to shut down the innernets.

haha eightysix i love that avatar. It's a toss up between ole' bob there and ben kenobi in star wars waving his hand in front of the stormtrooper telling him these aren't the droids you are looking for as best avatar that would sum up America these days.

I'm beginning to like Kudlow. He's the only one along with Santelli who defends the Dollar.

So how much is the market-ticker traffic up YOY

Kudlow only tries to defend his******of goldilocks. He is easily confused on the current markets.
As far as Santelli, if he had a better job offer, I'd bet a sum of booty, he would be gone.
Squawk box show, goofy **** they did this morning was as mature as 10 year old girl showing her muff for all to see.

Bicycle: A lot.

Truth prevails.

Just for the record, CNBC has not been a selected channel on ANY TV in this house for more than a year, nor will it ever be again.

In fact, we stopped watching all corporate based news reporting. No CNN, NBC, MSNBC, Faux, ABC...

We watch hockey, football on weekends, golf channel, Discovery, History, and my personal favorite, the Science Channel.

Oh, and occasionally Fuse and Paladia when they have decent music on, like the recent David Gilmore concert on Paladia.

Corporate media is dead to us.

LOL

Every time Karl gets invited on CNBC he pulls traffic away from them to his web site.

Karl, one day you'll be inviting Kudlow for a ticker video interview. :)

hey people forget, especially the majority in the good ole USSA.

CNBS will right the ship, and put out some new deck chairs.

Nothing really changes anymore, besides attitudes. And those can be changed

in an instant.

MCC may have to just bare them titties to get things going. Assclown Cramer's got **** for viewers. That's good because less people getting ****ed up by his advice.

They're so damned irrelevant that I can't FIND the extra Ticker views after I appear on there..... any other interview I do, it has a VERY visible impact.

CNBS? Nope. I don't think anyone has it on.

If Santelli had his own show it would be good when he hosted fast money ratings must have went up because now they have him on there everynight..

Seems to me that they're just broadcasting to themselves. I wonder if their advertisers know that.

What a waste of money.

I'm in Europe and for a few hours a day we get different programming - and it's generally excellent - cynical and analytical; I turn off the television the minute it switches stateside to Karl Speakabull**** and Becky Dip****.
They need fresh presenters, get rid of the permasmile no brains, there's a massive market for real informative up-to-the-second business news... there's no market for Steve "Economist..?" Liesman.

The Becky Quick and Erin Burnett show would get me to turn on the TV. Especially if they started every segment by throwing pies in Michelle Caruso-Cabrerra's face.

I knew cnbc was ****ed when, after Oct 08, their main advertisers were "The Scooter Store" and "The Snuggie".

Maybe they need to start pimping Cialis? None them are youngsters anymore!

I have a suggestion: They could auction off chances to do this to the winner's choice of Steve Liesman, Beaker or Cramer...



On camera. This IS cable, after all.